Google was always a service - the best search engine on Earth. Now under the Alphabet umbrella, Google is becoming a brand - for online services yes, but also for hardware.
Leading the charge are the Pixels, Google's equivalent to Samsung's Galaxy or Apple's i-gadgets... and every bit as premium. True, the Pixel name debuted with a Chromebook, later adopted for an Android tablet, but it will definitely be remembered for the phones.
This must be the company's biggest marketing push for a Google-branded hardware product.It's not just that, Google even put a promo for Allo on the most valuable real estate on the web - Google.com. Allo, if you haven't heard, is the new messaging client (paired with video chat app Duo) and is at the heart of the Pixel phones.
The AI assistant available in Allo is more prominently featured in the Pixels and you can talk with ...